Job Description

Create a healthier, brighter future for pets, pet parents and people!

If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.

Our core values capture that spirit as we work to improve lives by doing what's right for pets, people and our planet.

• We love all pets like our own
• We're the future of the pet industry
• We're here to improve lives
• We drive outstanding results together
• We're welcome as we are

Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. We are 29,000 strong, working together across 1,500+ pet care centers, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics, eight distribution centers and two support centers.

Position Purpose

The Sr. Retail Media Sales will lead sales and account management for Petco's Retail Media Network (Petco AdWorks) with vendor partners both endemic and non-endemic to the pet industry. The Sr. Retail Media Sales will also manage, develop, and execute strategic category marketing initiatives that will position the Petco enterprise as the leading omnichannel pet company and to help pet parents create the best lives for their pets.

Essential Job Functions: The incumbent must be able to perform all of the following duties and responsibilities with or without a reasonable accommodation.

• SALES & ACCOUNT MANAGEMENT : Lead selling and account management for Petco's Retail Media Network (Petco AdWorks) with vendor partners both endemic and non-endemic to the pet industry. Partner with the vendor to understand their objectives and develop and sell in plans that drive the vendor's goals.

• MARKETING STRATEGY DEVELOPMENT : Develop the Marketing Strategy based on business goals and objectives, key customer insights, and desired behavioral or emotional shifts from the customer. Work cross-functionally to develop marketing platform, define metrics, creative deliverables, optimal media mix, and messaging strategy to bring the initiatives to life

• MARKETING PLANNING AND EXECUTION : Create integrated marketing and promotional plans to deliver on the strategy and partner with cross-functional teams to execute on time and on budget.

• COMMS STRATEGY : Own annual communication strategy, define key messages and determine cadence that best aligns to consumer mindset. Define communication hierarchy and partner with cross-functional teams to implement it across channels for consistent messaging in market.

• CREATIVE OVERSIGHT : Articulate creative deliverables and ensure they deliver against defined Marketing Strategy. Provide timely, thoughtful, and actionable feedback that inspires great work.

• MEASUREMENT : Monitor campaign performance, report on key findings, and adjust plans accordingly to maximize spend and reach. Leverage data and end-of-season campaign reporting to inform future initiatives.

• INNOVATION: Identify new opportunities through the use of customer insights, market research and competitive intelligence. Develop, direct, and ensure an integrated activation of the Marketing Strategy to maximize Petco's sales, profits, engagement and loyalty.

• BRAND VOICE: Ensure that Marketing communications and programs are consistent with Petco's brand identity and voice.

Other Duties and Responsibilities

• Demonstrate a strong bias for action and relentless focus on increasing Petco's speed to market.

• Manage multiple large-scale initiatives, maintaining poise and professionalism in a fast-paced retail environment.

• Lead without authority and bring cross-functional partners together to march towards a common goal.

• Interact professionally and effectively through verbal and written communication with all professional contacts with emphasis on company interests. Expertly tailor communication messages to different audiences.

• Solid understanding of retail financials, media channels and their respective KPIs, and ability to interpret customer and market data to identify actionable insights.

• Serve as marketing point of contact to all key stakeholders for respective categories.

• Serve as subject matter expert on Petco Promotional Process (e.g., training, execution)

Nature of Supervision

Works closely with Director, Marketing. General direction is provided on some, but not all tasks. This manager must be independent, self-motivated and work to develop strategies and plans that will drive our business forward.

Planning and Problem Solving

Responsible for working with merchant leaders to develop and drive strategic business initiatives, product and service solutions, and customer benefits to create a differentiated and elevated experience for our customers. Provide strong leadership in executing the new promotional planning process across the Petco enterprise.

Strong leadership skills to build collaborative and strong relationships with proven success inspiring, engaging and motivating cross functional teams (with no authority over them) to execute key business initiatives.

Impact

Role has significant impact on the organization executing our category business and marketing strategies and key initiatives. Manages promotional planning. Partners with strategic vendors to ensure strategic partnerships are successfully executed and manages key vendor relationships to ensure alignment and integration across merchandising, operations, e-commerce and all marketing channels.

Supervisory Responsibility

This position may co-lead cross-functional teams over which it does not have direct authority.

Education/Experience

The successful candidate will have excellent leadership and communication skills. The ability to listen, synthesize, lead, explain and communicate at all levels will be critical.

A bachelor's degree or equivalent experience, and at least five years as a business, marketing or merchandising leader in a comparable sized organization or equivalent experience developing and executing strategic initiatives (e.g., management consultant) in a larger organization is required. Experience working with in-house creative teams and/or external advertising agencies. Experience presenting to executive-level leaders. This position is deadline intensive and requires the ability to gracefully and seamlessly handle multiple tasks and while simultaneously being highly visible.

Competencies:

• Demonstrate Adaptability and Desire to Learn - Works productively in the face of ambiguity or uncertainty. Demonstrates flexibility and resilience in response to obstacles, constraints, adversity, and mistakes. Constructively and resourcefully adapts to changing needs, conditions, priorities or opportunities. Seeks out opportunities to learn from new discoveries, innovations, ways of looking at things, knowledge, and ideas. Invites and incorporates feedback, without becoming defensive.

• Perform Professional Analysis - Integrates information from a variety of sources to arrive at a broader understanding of issues (e.g., company reports plus in-store observations). Defines issues clearly despite incomplete or ambiguous information. Identifies the key issues in complex or ambiguous problems. Approaches problems or issues systematically, looking for connections, trends, and potential causes. Probes and looks past symptoms to determine the underlying causes of problems and issues.

• Plan and Execute - Develops realistic plans (e.g., action steps, timelines) to accomplish objectives. Acquires and leverages resources, processes, and tools to achieve business goals. Prioritizes and balances time, actions, and projects to ensure accomplishment of results. Holds him/herself and team accountable for outcomes (e.g., achieving goals and complying with policies and procedures). Anticipates and addresses obstacles, redirecting efforts to accelerate the work or improve quality.

• Produce Results - Initiates decisive, timely action to address important issues. Demonstrates a strong sense of ownership and a commitment to achieving meaningful results. Sets challenging, clear goals/targets and expectations for achieving business results. Drives initiatives/efforts to successful completion and closure. Takes personal responsibility to make decisions and take action.

• Satisfy the Customer - Identifies and anticipates customer requirements, expectations, and needs. Seeks feedback from customers to identify improvement opportunities. Follows up with customers to ensure problems are solved. Continually searches for ways to improve customer service (including the removal of barriers, and providing solutions).

• Use Professional Judgment - Makes logical, rational, and integrative decisions, and arrives at sound conclusions. Chooses the best alternative(s) based on a review of pros, cons, tradeoffs, timing, and probabilities. Evaluates the consequences and implications of alternatives, actions, or decisions (e.g., impact on sales, returns, customer loyalty). Makes timely decisions, balancing analysis with decisiveness.

Work Environment:

The majority of job duties are performed while seated indoors with little or no exposure to hazards. Some domestic travel to vendor offices, agencies, or conferences may be required.

Contacts :

Partnering with internal and external stakeholders such as merchants, MP&I, e-commerce and all marketing channels to develop, execute and manage marketing plans is frequent and may range anywhere from the daily and routine exchange of information to negotiation and the resolution of moderate to complex problems.

#LI-CS1

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

The pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.

/ year

Exact rate of pay will be based on position, location, and experience level. For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO -see

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